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The first of these is taken from an idea by Mats Kindahl's post of two other ways to kill ideas. Without further delay, here they are...
- Make it safe to contribute ideas
The best way to do this is encourage risk taking and acknowledge that some ideas will fail and that's acceptable. The people I know who are the most creative are also the most prolific when it comes to idea generation. And some of those ideas are, objectively speaking, total crap. But there are so many good ideas generated in the process, it really doesn't matter. - Go for quantity
One of the basic tenets of brainstorming is that you need to generate a lot of ideas. In order to encourage that, you have to refrain from evaluating ideas during the initial phase. You simply write every idea down, no matter what you think of it, and then try to generate more ideas. You can always winnow down the ideas later on to chose the best ones to work on. But judging raw ideas as they are suggested is the surest way to kill a brainstorming session. - Make it a team sport
Often in meetings there's a tendency to have one person present and others passively watching or worse, critiquing. That's not a good way to generate ideas. Instead, it's better to break up into smaller groups and give them a short period of time (20-30 minutes) and ask them to generate ideas. Then you need to make sure that everyone is contributing. It's a participation sport folks! You're not there to be a spectator. Not only will you generate more and better ideas, people will actually enjoy the meeting and feel that they contributed something.
Read more about brainstorming ideas on www.better-presentation-skills.com
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